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Global Consumer Privacy Policy

Last updated on 14/02/2025

The team at Enterprise Mobility works to conduct ethical business on a daily basis.  One of the ways we achieve that is through transparency. Learn more about the customer data we collect, why we need it and how your information is used. 

Enterprise Holdings, Inc., through its global network of independent subsidiaries and affiliates, is a leading provider of mobility solutions and owns the Enterprise Mobility brands including Enterprise Rent-A-Car, National Car Rental, Alamo, Enterprise Truck Rental, Enterprise Flex-E-Rent, Enterprise Car Sales, Enterprise CarShare, Enterprise Car Club, Exotic Car Collection by Enterprise and Subscribe with Enterprise (collectively, "Enterprise Mobility", "we", "our", "us"). Enterprise Mobility values your privacy and is committed to protecting your personal data. In this Privacy Policy, we explain how we collect, use, disclose, transfer or otherwise process personal data, as well as individual rights you may have when you use our sites and services. 

For purposes of the global transfer frameworks and standard contractual clauses that we are parties to, we use "Enterprise Holdings, Inc." as the contracting entity and the entity that commits to these privacy principles, on behalf of Enterprise Holdings and its subsidiaries and affiliates.  This Privacy Policy applies to Enterprise Holdings, Inc. and certain Enterprise Holdings, Inc.'s subsidiaries and affiliates, which can be viewed here. For more details on Enterprise Mobility's legal disclaimer, click here.

For more information about our Privacy Programme, please visit: Compliance and Ethics | Enterprise Mobility

Categories of personal data

Audio-Visual Information: including call recordings and Photo Image Information.

Customer Service-Related Information: including your opinions when participating in surveys or promotions.

Financial and Personal History Information**: including income, credit history, employment history, other personal data required to complete a credit application, which may include National Insurance Number or other government identifiers.

Geolocation Information**: including approximate or precise location from our mobile apps, approximate location from our websites and precise location from our vehicles.

Health Information**: including information or inferences about relevant health conditions you have that assist us in providing you with adaptive driving devices or information related to claims involving injuries.

Inferences: drawn from the categories of information in this Privacy Policy to predict your preferences and types of services. In limited cases, the selection of adaptive driver equipment may make it possible to infer disability.

Personal and online identifiers:

  • Account Information** including Contact Information and username and password.
  • Claims Information** Record-keeping information, including accident-related details (such as information about third parties, involved individuals, witnesses and police reports), insurance information, incident details used to determine who is at fault, vehicle details, credit repair details, details regarding your vehicle repair needs, and your onward mobility needs.
  • Contact Information including first and last name, address(es), phone number and email address.
  • Device Information including unique device identifiers such as your device IP address, operating system, location information, device connections which may be via Bluetooth or other connection services through our mobile application.                 
  • Driver Qualifications and Identity Verification Information** including contact information, driving licence information, date of birth, photos or images provided by you for verification, insurance information, passport information, unique online identifiers, proof of residence, and where relevant, personal references, financial and identity-related verification, and document authentication.
  • Loyalty and Affiliation Information including Enterprise, Alamo, or National rewards and loyalty information, account information and Corporate Account ID numbers. This also includes other membership numbers, frequent flyer or travel partner affiliations you choose to share with us as part of affiliation programmes where we provide discounts or other benefits.
  • Photo Image Information including images captured for security, verification and claims purposes, such as when you submit a photo (e.g. of a government-issued identification document**) for Driver Qualifications or images captured on CCTV cameras at one of our locations.

Professional or Employment-related Information: including the name of your employer and/or professional contact details when provided by you, others or by one of our third-party business partners, or your employment history when purchasing a vehicle.               

Online Activity: including browsing or search history, information regarding your interactions with our websites, mobile applications, emails or advertisements, including web logs and approximate geolocation.          

Optional Information: such as emergency contact information, special requirements you may have, preferences (including marketing), personal data shared through the course of building and maintaining a business relationship, or otherwise voluntarily shared by you.

Sensitive Data**: We collect information that may be deemed "sensitive" personal data under various privacy laws. While some of these laws may provide an opt-out opportunity for this information, we use and disclose this information only for purposes permitted by law that do not require an opt-out.  This type of sensitive data, such as Driver Qualifications, Identity Verification, Account, Financial, Claims or Health Information, will be noted by using this symbol (**) where we describe what data we collect about you. We use this information to provide the services and transactions requested and in accordance with this Privacy Policy. For certain uses of Geolocation Information in our Mobile Apps and websites where precise location data is collected and used, we provide you with the opportunity to opt out or turn off these features.

Transaction information:

  • Car Sales Transaction Information including vehicle purchased, purchase price, number plate and/or VIN associated with a vehicle trade-in, and ancillary products purchased.
  • Hire Transaction Information including vehicle hire information, booking confirmation, hire and return locations, dates of the hire, type of hire and your vehicle preference, ancillary products purchased, airline and flight number, photographs you submit of receipts and/or vehicle condition through the camera feature available on some of our mobile applications and websites, billing information, charges, payments, and credit card information.

Vehicle Data**: described in the Our Vehicles section, this may include precise Geolocation Information.

Affiliates: We collect categories of personal data listed above such as Contact Information and Claims Information from our affiliates to operate our business and as described in this Privacy Policy to provide our products and services. Our affiliates' employees in IT, marketing, operations and customer service divisions will use your information as described in this Privacy Policy, and unless where consent is required by applicable law, to send you information about products and services or respond to your enquiry.

Franchisees: The global nature of our business and operations require us to collect Contact Information, and where applicable Driver Qualifications and Identity Verification InformationHire Transaction Information, Loyalty and Affiliation Information, and (if applicable) Health information. See the Franchisee & Fulfilment Provider page for a list. The list is subject to change from time to time, and you should periodically review it for changes. The Franchisee maintains its own privacy policy in respect of the hire data that you provide to the Franchisee. You are encouraged to check the privacy policy of the Franchisee that is applicable to your transaction. For more information, see the Key Facts information provided in your hire reservation and the hire terms and conditions.

Fulfilment Providers 

  • Hire Fulfilment Providers: we collect categories of personal data listed above, such as Contact Information, in certain countries from fulfilment providers to carry out your hire car transaction. While these providers are made available through our branded websites, they are independent operators. You are encouraged to check the privacy policy of the company applicable to your transaction. See the Franchisee & fulfilment provider page for a list.
  • Car Sales Fulfilment Providers: We collect categories of personal data listed above such as Car Sales Transaction Information and Financial and Personal History Information to provide an appraisal value of a trade-in vehicle and facilitate the purchase of a vehicle. The fulfilment provider maintains its own privacy policy regarding the information that you provide to them. You are encouraged to check the privacy policy of the provider applicable to your transaction.

Our Systems: information about the transaction or service provided.

Our Vehicles: information collected and shared through the use of our vehicles and as described further in Our Vehicles section.

Publicly Available Sources: such as social media or other content you have made available to the public; we use this information to the extent permitted by applicable law.

Third-Party Business Partners: who may provide us with the following additional information about you or your household:

  • Affiliations including hotel, airline, and other membership clubs you belong to and who provide us with your general Contact Information and booking information.
  • Credit and financing partners including credit reporting agencies and/or credit unions, who facilitate the completion of credit applications when financing a vehicle purchase or when applying for a business hire. 
  • Fraud prevention providers who provide us with (if relevant) financial and identity-related verification and document authentication.
  • Insurance providers who refer you to us and provide your Contact Information, policy information, claim-related information and booking confirmation to facilitate a hire.
  • Marketing providers who provide information to help us better communicate our products and services, including email acquisition services, data hygiene services, data brokers, and market research partners and platforms.
  • Referral sources such as our Refer-A-Friend programme or third parties who refer you to us for services.
  • Third-party booking sites who provide us with general contact information and a booking confirmation number to facilitate the hire.
  • Vehicle sales websites that provide us with your contact information when you enquire about a specific vehicle for sale.
  • Your employer who has set up a Corporate Account ID for contracted rates or direct billing arrangements.

Service Providers: provide us with the following information about you or your household:

  • Customer support to provide customer service-related information and enquiries made by you
  • Customer survey providers such as your response to our customer service surveys
  • Identity Verification to verify identity, authenticate documents and for fraud prevention purposes
  • Security services that provide footage of you from our CCTV system

For information about who we may share your Personal Data with, please refer to the How we share information section. 

Subsidiaries: We collect ALL categories of personal data listed above from our independent regional operating companies ("Subsidiaries") operating the Enterprise Rent-A-Car, National Car Rental, Alamo Rent A Car, Discount Car and Truck Rental brands, as well as Car Sales, CarShare or Car Club, and Subscribe with Enterprise, as well as other  programmes, features and services to provide our products and services and as otherwise described in this Privacy Policy. Please see the Subsidiaries page for a list. The list is subject to change from time to time, and you should periodically review it for changes. Our subsidiaries will use your information as described in this Privacy Policy, including, as applicable, to send you information about products and services or respond to your enquiry.

Websites and Digital Properties: information that is automatically collected by using one of our websites or mobile apps.

You: personal data that you provide to us to perform a transaction or service with one of our businesses.

When we process your Personal Data (including Sensitive Data), we will do so with proper legal justification. Below we include more information about our processing purposes, the types of Personal Data collected and processed, and our legal justification for doing so. Where we require information from you and you do not provide it, this may impact our ability to provide the services and transactions requested.

For the UK/EU in certain instances, we may process your Personal Data (and Sensitive Data) based on your consent. Where you have provided us with your consent to collect and use your data, you may choose to subsequently withdraw your consent at any time; however, such withdrawal does not affect the lawfulness of processing before your withdrawal.

Information we collect about you:

When hiring a vehicle, including being added as an authorised additional driver, or joining one of our hire programmes, we will collect the following:

 

Information collected

Source(s)

Why we collect your information, our legal basis and how we use it

Contact Information

You, Insurance providers, Your employer, Referral sources, Third-party booking sites, Affiliations, Subsidiaries, Franchisees, Fulfilment Providers

In the performance of a contract: 

To provide the services that you (or someone on your behalf, like your company, insurance provider or other entity) request, such as reserving and hiring. 

Unless where consent may be required by applicable law, to communicate important transactional information related to your reservation or hire by email, text or call, and to respond to any enquiries you may have.

When necessary for our legitimate interests:

To receive, use and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety and property, or that of individuals and the public. We will do this to respond to law enforcement requests, to collect unpaid bills, to avoid liability for penalties you incur (e.g. driving offences) and for claims processing purposes.

When you have given consent where required by applicable law:

To send, or to ask if you want to receive, by email or text, promotional or targeted marketing communications, opportunities and services that may be of interest to you. These may include invitations to join our Loyalty Programmes, upgrade announcements, offers and discounts, online communications regarding an incomplete online membership form or reservation, and offers related to other services and products we offer.

See the Customer Service section for how we improve our services to you.

Driver Qualifications and Identity Verification Information**

You, Service Providers

When necessary for our legitimate interests: 

For fraud prevention purposes, to verify identity and authenticate identity-related documentation, including any photos provided. For certain transactions, additional points of contact may be requested through personal references.

For loss prevention, we maintain a record of individuals whose past interactions with us indicate that they may present a non-payment, safety or fraud risk.

To receive, use and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety and property, or that of individuals and the public. We will do this to respond to law enforcement requests, to collect unpaid bills, to avoid liability for penalties you incur (e.g. driving offences) and for claims processing purposes.

When necessary for compliance with a legal obligation:

To use and share information with government and regulatory authorities when required by law, traffic regulation, or in response to a legal process, obligation or request, including checking appropriate sanction lists, or for maintaining public security.

Hire Transaction Information

You, Subsidiaries, Franchisees, Our Systems

For the performance of a contract:

To provide the services that you (or someone on your behalf, like your company, insurance provider or other entity) request, such as reserving and hiring a vehicle.

When necessary for our legitimate interests:

To communicate important information regarding your reservation or hire.  These communications are transactional in nature and will be sent to you via email, text or call.

To receive, use and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety and property, or that of individuals and the public. We will do this to respond to law enforcement requests, to collect unpaid bills, to avoid liability for penalties you incur (e.g. driving offences) and for claims processing purposes.

To aggregate transaction data collected about you and use it for any lawful purpose.

When necessary for compliance with a legal obligation:

To use and share information with government and regulatory authorities when required by law, traffic regulation, or in response to a legal process, obligation or request, including checking appropriate sanction lists, or for maintaining public security.

Claims Information**

You, Insurance providers, Your employer, 

When necessary for our legitimate interests:

To use and share your information with third parties to permit us to pursue available remedies or limit damage that we may sustain, and to enforce the terms of any rental agreement or our websites' terms and conditions.

To receive, use and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety and property, or that of individuals and the public. We will do this to respond to law enforcement requests, to collect unpaid bills, to avoid liability for penalties you incur (e.g. driving offences) and for claims processing purposes. 

When necessary for compliance with a legal obligation:

To use and share information with government and regulatory authorities when required by law, traffic regulation, or in response to a legal process, obligation or request, including checking appropriate sanction lists, or for maintaining public security.

See our Accident Claims with Our Vehicles and Accident Management Services sections for more information.

Health Information**

You or others you have authorised, Insurance providers

In performance of a contract:   

To validate and process claims that involve injuries. See our Accident claims with our vehicles section for more information.

When you have given consent where required by applicable law:

To assist us in providing you with the most appropriate vehicles, such as those with adaptive driving devices. In some cases, this will require us to infer or implicitly collect information about your health or physical condition.

Geolocation Information**

Our Vehicles

When necessary for our legitimate interests:

To enable us to use vehicle data systems for purposes listed in the "Our Vehicles" section, such as assisting in recovering a vehicle that we reasonably believe has been stolen or abandoned, and to facilitate the vehicle return process (where remote return is available) and for billing purposes.

When necessary for compliance with a legal obligation:

To use and share information about your vehicle's location with emergency services in the event that you are involved in an accident.  

Vehicle Data

Our Vehicles

In performance of a contract:

To facilitate the vehicle return process (where remote return is available) and for billing purposes.

When necessary for our legitimate interests:

To enable us to use vehicle data systems for purposes listed in the Our Vehicles section below, such as assisting in recovering a vehicle that we reasonably believe has been stolen or abandoned.

When you have given consent where required by applicable law in certain jurisdictions:

To use vehicle information to assist and manage the transactions that you have agreed to and to fulfil obligations under the Rental Agreement.

To use and share information about your vehicle's location with emergency services in the event that you are involved in an accident. 

When necessary for compliance with a legal obligation:

In emergency situations, to use vehicle information to contact emergency services using eCall technology in the event of an accident (UK & EU only). 

To protect vital interests:

Unless where consent is required by applicable law, or there is a legal obligation, to use and share your information in response to law enforcement requests.

See the Our Vehicles section for more information. 

Professional or employment-related information

Your employer

In the performance of a contract:

To provide the services that you (or someone on your behalf, your company or other entity) request, such as reserving and hiring vehicles.

Customer Service-Related Information

You, Service Providers

When necessary for our legitimate interests:  

To assist us in providing better products and services. This is to evaluate the performance of our staff, to assess the quality of products and services received, and to help us improve our websites and services. Unless where consent is required by applicable law, your feedback may be requested via email, text or call.

See the Customer Service section for more information.  

Loyalty and Affiliation Information

You, Insurance providers, Your employer, Affiliations

When necessary for our legitimate interests:

To facilitate billing or specific rates or discounts and loyalty benefits. This may be related to your participation in one of our Loyalty Programmes or a programme through another membership club or travel affiliation.

Photo Image Information

You, Service Providers

When necessary for our legitimate interests:  

To receive, use and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety and property, or that of individuals and the public.

To protect our legal rights and manage the security of our networks and property. For example, we will use CCTV to ensure the security of our premises.

Inferences

You, Third-Party Business Partners

When necessary for our legitimate interests:  

Where permissible, and unless consent is required by applicable law, to develop a profile of your preferences and interactions with our services so that we can provide tailored offers, opportunities and services that may be of interest to you. 

To compile statistics and analysis about our customers' use of our websites, products and services. These statistics are used to help us to provide better customer service, products, features, and functionality for you and other customers in the future.

Information we collect about you

When joining one of our CarShare or Car Club programmes, we will collect the following:

Information collected

Source(s)

Why we collect your information, our legal basis and how we use it

Contact Information

You, Referral sources, Insurance providers, Your employer, Third-Party Booking Sites, Affiliations, Subsidiaries, Franchisees, Fulfilment providers

In the performance of a contract:

To provide the services that you (or someone on your behalf, like your company, insurance provider or other entity) request, such as reserving and hiring.

Where necessary for our legitimate interests:

To communicate important information regarding your reservation or hire.  These communications are transactional in nature and will be sent to you via email, text or call.

To receive, use and share your information with third parties to prevent, detect and report fraud, and protect our business interests and rights, privacy, safety and property, or those of individuals and the public. We will do this to respond to law enforcement requests, to collect unpaid bills, to avoid liability for penalties you incur (e.g. driving offences) and for claims processing purposes.

When you have given consent where required by applicable law:

To send, or to ask if you want to receive, by email or text, promotional or targeted marketing communications, opportunities and services that may be of interest to you.  These may include invitations to join our Loyalty Programmes, upgrade announcements, offers and discounts, online communications regarding an incomplete online membership form or reservation, and offers related to other services and products we offer.

See our Customer Service section for how we use your information to improve our services to you.

Driver Qualifications and Identity Verification Information**

You, Service Providers, 

When necessary for our legitimate interests:

For fraud prevention purposes, to verify identity and authenticate identity-related documentation, including any photos provided. For certain transactions, additional points of contact may be requested through personal references.

For loss prevention, we maintain a record of individuals whose past interactions with us indicate that they may present a non-payment, safety or fraud risk.

To receive, use and share your information with third parties to prevent, detect and report fraud, and protect our business interests and rights, privacy, safety and property, or those of individuals and the public. We will do this to respond to law enforcement requests, to collect unpaid bills, to avoid liability for penalties you incur (e.g. driving offences) and for claims processing purposes.

When necessary for compliance with a legal obligation:

To use and share information with government and regulatory authorities when required by law, traffic regulation, or in response to a legal process, obligation or request, including checking appropriate sanction lists, or for maintaining public security.

Hire Transaction Information

You, Subsidiaries, Franchisees, Our Systems

In performance of a contract:

To provide the services that you (or someone on your behalf, like your company, insurance provider or other entity) request, such as reserving and hiring vehicles.

To provide customer service related to your interactions with us or to respond to your enquiry.

When necessary for our legitimate interests:

To communicate important information regarding your reservation or hire.  These communications are transactional in nature and will be sent to you via email, text or call.

To receive, use and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety and property, or that of individuals and the public. We will do this to respond to law enforcement requests, to collect unpaid bills, to avoid liability for penalties you incur (e.g. driving offences) and for claims processing purposes.

To aggregate personal data collected about you and use it for any lawful purpose.

When necessary for compliance with a legal obligation:

To use and share information with government and regulatory authorities when required by law or traffic regulations. Or, in response to a legal process, obligation or request, including checking appropriate sanction lists, or for maintaining public security.

Claims Information**

You, Insurance providers, Your employer 

When necessary for our legitimate interests:

To use and share your information with third parties to permit us to pursue available remedies or limit damage that we may sustain and to enforce the terms of any rental agreement or our website's terms and conditions.

To receive, use and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety and property, or that of individuals and the public.

When necessary for compliance with a legal obligation:

To use and share information with government and regulatory authorities when required by law or traffic regulation. Or, in response to a legal process, obligation or request, including checking appropriate sanction lists, or for maintaining public security.

See our Accident claims with our vehicle and Accident management services sections for more information.

Health Information**

You or others you have authorised, Insurance providers

Performance of a contract: 

To validate and process claims that involve injuries.

When you have given consent where required by applicable law:

To assist us in providing you with the most appropriate vehicles, such as those with adaptive driving devices. In some cases, this will require us to infer or implicitly collect information about your health or physical condition.

Geolocation Information**

Our Vehicles

When necessary for our legitimate interests:

To enable us to use vehicle data systems for purposes listed in the Our Vehicles section, such as assisting in recovering a vehicle that we reasonably believe has been stolen or abandoned, and to facilitate the vehicle return process (where remote return is available) and billing purposes.

Unless where consent may be required by applicable law, to allow the use of precise Geolocation Information** to provide notifications, offers, confirm hire status information, or provide other information to enhance your experience, to locate the vehicle assigned to you for expedited pick-up and return, or to allow access when in proximity to your assigned vehicle. Permissions to use your device's precise geolocation information or Bluetooth connection can be turned off at any time by changing the settings in the mobile application or on your device. Some features or service options may not be available when these items are turned off. 

When necessary for compliance with a legal obligation:

To use and share information about your vehicle's location with emergency services in the event that you are involved in an accident.

Vehicle Data

Our Vehicles

In performance of a contract:

To use Vehicle Information to assist and manage transactions that you have agreed to and to fulfil obligations under the rental agreement.

When necessary for our legitimate interests:

To enable us to use vehicle data systems for purposes listed in the Our Vehicles section below, such as assisting in recovering a vehicle that we reasonably believe has been stolen or abandoned, to facilitate the vehicle return process (where remote return is available) and for billing purposes.
 
When necessary for compliance with a legal obligation

In emergency situations, to use vehicle information to contact emergency services using eCall technology in the event of an accident (UK & EU only).

To protect vital interests:

Unless where consent is required or a legal obligation exists, to use and share your information in response to law enforcement requests.

See the Our Vehicles section for more information.

Professional or employment-related information

Your employer

In performance of a contract:

To provide the services that you (or someone on your behalf, like your company, or other entity) request, such as reserving and hiring vehicles.

Customer Service-Related Information

You, Service Providers

When necessary for our legitimate interests:

To assist us in providing better products and services. This is to evaluate the performance of our staff, to assess the quality of products and services received, and to help us improve our websites and services. Unless where consent may be required by applicable law, your feedback may be requested via email, text or call.

Account Information**

You

In performance of a contract:

To enrol you in our CarShare/Car Club business, and to send information relating to your ongoing membership of these businesses.

To facilitate login and management of your account. 

When necessary for our legitimate interests:

To deliver our services to you. 

Loyalty and Affiliation Information

You, Insurance providers, Your employer, Affiliations

When you have given consent where required by applicable law:

To facilitate billing or specific rates or discounts.

Photo Image Information**

You, Service Providers

When necessary for our legitimate interests: 

To receive, use and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety and property, or that of individuals and the public.

To protect our legal rights and manage the security of our networks and property. For example, we will use CCTV to ensure the security of our premises.

Inferences

You, Third-Party Business Partners

When necessary for our legitimate interests: 

Where permissible and unless where consent is required by applicable law, to develop a profile of your preferences and your interactions with our services so that we can provide tailored offers, opportunities and services that may be of interest to you. 

To compile statistics and analysis about our customers' use of our websites, products and services. These statistics are used to help us to provide better customer service, products, features, and functionality for you and other customers in the future.

Information we collect about you:

In the U.S., when you purchase a vehicle, trade in a vehicle or apply for financing through Enterprise Car Sales, we will collect the following:

Information collected

Source(s)

Why we collect your information and how we use it

Contact Information

You, Subsidiaries, Referral sources, Marketing providers, Vehicle sales websites

To provide the services that you (or someone on your behalf, insurance provider or other entity) request when purchasing a vehicle. 

To provide customer service related to your interactions with us or to respond to your enquiry.

To communicate important information about your purchase and provide you with great service.  These communications, which are transactional in nature, will be sent to you via email, text or call, including sending one-time use security tokens via text. 

To receive, use and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety and property, or that of individuals and the public. We will do this to respond to law enforcement requests and collect unpaid bills.

Unless where consent may be required by applicable law, to send or to ask if you want to receive, by email or text, promotional or targeted marketing communications, opportunities and services that may be of interest to you. These may include inventory announcements, offers and discounts, online communications regarding an incomplete online purchase and offers related to other services and products we offer.

See the Customer Service section for how we improve our services to you.

Driver Qualifications and Identity Verification Information**

You, Service Providers

For fraud prevention purposes, to verify identity and authenticate identity-related documentation, including any photos provided, as well as additional points of contact for vehicle test drives or purchases. 

For loss prevention, we maintain a record of individuals whose past interactions with us indicate that they may present a non-payment, safety or fraud risk.

To receive, use and share your information with third parties to prevent, detect and report fraud, and protect our business interests and rights, privacy, safety and property, or those of individuals and the public. We will do this to respond to law enforcement requests and collect unpaid bills.

To use and share information with government and regulatory authorities when required by law, or in response to a legal process, obligation or request, including checking appropriate sanction lists.

Car Sales Transaction Information

 

You, Car Sales Fulfilment Providers

To use vehicle information to assist with and manage transactions that you have agreed to and to fulfil obligations under the purchase agreement.

To use and share your information with third parties to permit us to pursue available remedies or limit damage that we may sustain and to enforce the terms of any agreement or our website's terms and conditions.

To provide an appraisal value of a trade-in vehicle, Car Sales uses your Vehicle Identification Number (VIN) and/or number plate to run a vehicle history and value report on your vehicle.  

After your purchase of a vehicle from one of our Car Sales locations, and at your request to facilitate additional vehicle options (leather seats, tinted windows, satellite radio or other subscription services etc.), we will share your Contact Information and (where applicable) Car Sales Transactional Information with the companies that provide those products or services.

To aggregate Personal Data collected about you and use it for any lawful purpose.

To receive, use and share your information with third parties to prevent, detect and report fraud, and protect our business interests and rights, privacy, safety and property, or those of individuals and the public. We will do this to respond to law enforcement requests and to collect unpaid bills.

To use and share information with government and regulatory authorities when required by law or in response to a legal process, obligation or request, including checking appropriate sanction lists.

Financial and Personal History Information

 

 

You, Credit and financing partners

To provide the services that you (or someone on your behalf) request when purchasing a vehicle. 

To facilitate the completion of credit applications when financing a vehicle purchase.

Professional or Employment-related Information

 

You, Service Providers

To provide the services that you (or someone on your behalf) request when purchasing a vehicle. 

To use and share information with government and regulatory authorities when required by law, or in response to a legal process, obligation or request.

For fraud prevention purposes, to verify identity and authenticate identity-related documentation.

Photo Image Information**

You, Service Providers

To receive, use and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety and property, or that of individuals and the public.

To protect our legal rights and manage the security of our networks and property. For example, we will use CCTV to ensure the security of our premises.

Inferences

You, Third-Party Business Partners

Where permissible and unless where consent is required by applicable law, to develop a profile of your preferences and your interactions with our services so that we can provide tailored offers, opportunities and services that may be of interest to you. 

To compile statistics and analysis about our customers' use of our websites, products and services. These statistics are used to help us to provide better customer service, products, features and functionality for you and other customers in the future. 

Information we collect about you:

When joining one of our loyalty programs like Enterprise Plus, Emerald Club or Alamo Insiders, we will collect the following:

For U.S.-based customers, also see our Notice of Financial Incentive.

Information collected

Source(s)

Why we collect your information, our legal basis and how we use it

Contact Information

You

In performance of a contract:

To enrol you in our Loyalty Programmes and send information relating to your ongoing membership of these programmes.

When necessary for our legitimate interests:

To use and share your information with third parties to permit us to pursue available remedies or limit damage that we may sustain and to enforce the terms of any agreement, including loyalty agreement or our websites' terms and conditions.

For loss prevention, we maintain a record of individuals whose past interactions with us indicate that they may present a non-payment, safety or fraud risk.

To receive, use and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety and property, or that of individuals and the public.

When you have given consent where required by applicable by law:

To send or to ask if you want to receive, by email or text, promotional or targeted marketing communications, opportunities and services that may be of interest to you. These may include invitations to join our Loyalty Programmes, upgrade announcements, offers and discounts, online communications regarding an incomplete online membership form, and offers related to other services and products we offer. 

See our Customer Service section for how we improve our services to you.

Driver Qualifications and Identity Verification Information**

You

When necessary for our legitimate interests:

For loss prevention, we maintain a record of individuals whose past interactions with us indicate that they may present a non-payment, safety or fraud risk.

To receive, use and share your information with third parties to prevent, detect and report fraud, and protect our business interests and rights, privacy, safety and property, or those of individuals and the public. We will do this to respond to law enforcement requests.

When necessary for compliance with a legal obligation:

To use and share information with government and regulatory authorities when required by law, traffic regulation, or in response to a legal process, obligation or request, including checking appropriate sanction lists.

Account Information**

You

In performance of a contract:

To facilitate log-in and management of your account.

Loyalty and Affiliation Information

You, Third-Party Business Partners

In performance of a contract:

To enrol you in our Loyalty Programmes, send information relating to your ongoing membership of these programmes, and provide benefits in connection with these programmes (e.g. airline miles or other rewards).

Inferences

You, Third-Party Business Partners

When necessary for our legitimate interests:

Where permissible and unless where consent is required by applicable law, to develop a profile of your preferences and your interactions with our services so that we can provide tailored offers, opportunities and services that may be of interest to you.

To compile statistics and analysis about our customers' use of our websites, products and services. These statistics are used to help us to provide better customer service, products, features and functionality to you and other customers in the future.

Information we collect about you:

When using our websites or mobile apps to search, reserve, hire or buy, we will collect the following:

Information collected 

Source(s)

Why we collect your information, our legal basis and how we use it

Device Information 

Our websites and digital properties 

In performance of a contract:  

To use mobile device or app connections which help issue certain commands to the vehicle to facilitate your CarShare/Car Club transactions.

When necessary for our legitimate interests:

To compile statistics and analysis about our customers' use of our websites, products and services. These statistics are used help us to provide better customer service, products, features and functionality to you and other customers in the future.

To use and share your information with third parties to permit us to pursue available remedies or limit damage that we may sustain and to enforce the terms of any agreement or our websites' terms and conditions.

Unless where consent may be required by applicable law, to develop a profile of your preferences and your interactions with our services so that we can provide tailored offers, opportunities and services that may be of interest to you. 

To enhance our advertising experience, including cross-device tracking to link your activity across our websites and mobile apps (including across non-affiliated websites and mobile apps) based on information about relationships among different browsers and devices.

Unless where consent may be required by applicable law, to use your device's camera to enable you to upload your photo ID and/or the vehicle's condition. Permissions to use your device's camera can be turned off at any time by changing the settings in the mobile application or on your device. Some features or service options may not be available when these items are turned off.

Online Activity 

You, Our Websites and Digital Properties, Third-Party Business Partners

 

When necessary for our legitimate interests:

To protect our legal rights and manage the security of our networks and property, including to protect our websites from spam and abuse.

To receive, use and share your information with third parties to prevent, detect, and report fraud and protect our business interests, rights, privacy and property.

To use and share your information with third parties to permit us to pursue available remedies or limit damage that we may sustain and to enforce the terms of any agreement or our websites' terms and conditions.

Unless where consent may be required by applicable law, to develop a profile of your preferences and your interactions with our websites, mobile applications, emails or advertisements  through the use of cookies and other automated technology including  web beacons, clear GIF, pixels, internet tags, web server logs and other data collection tools so that we can provide tailored offers, opportunities and services that may be of interest to you. 

To enhance our advertising experience, including cross-device tracking to link your activity across our websites and mobile apps (including across non-affiliated websites and mobile apps) based on information about relationships among different browsers and devices. For more information see our Cookie Policy and the How we share information section.

To assist us in providing better products and services: for example, to evaluate the performance of our staff, to assess the quality of products and services received, and to help us improve our websites, facilities and services. 

To compile statistics and analysis about our customers' use of our websites, products and services. These statistics are used to help us to provide better customer service, products, features and functionality to you and other customers in the future.

To protect vital interests:

To receive, use and share your information with third parties to protect the safety or that of individuals and the public. 

Geolocation Information**

 

You, Our Websites and Digital Properties

 

When necessary for our legitimate interests:

Where permissible, collect certain information about your preferences and your interactions with our services using location information (such as postcode, city, metropolitan or geographic area) so that we can provide tailored offers, opportunities and services that may be of interest to you. 

To provide the services that you (or someone on your behalf, by corporation or other entity) request, such as reserving, hiring, purchasing, leasing motor vehicles, fleet management services or providing accident management services, including to use location information (such as postcode, city, metropolitan or geographic area) from your device to provide services, such as finding a location. 

Unless where consent may be required by applicable law, to allow the use of precise Geolocation Information** to provide notifications, offers, confirm hire status information, or provide other information to enhance your experience. Permissions to use your device's precise geolocation information or Bluetooth connection can be turned off at any time by changing the settings in the mobile application or on your device. Some features or service options may not be available when these items are turned off.

Account Information**

You

When necessary for our legitimate interests:

To facilitate login and management of your account. 

Loyalty and Affiliation Information

You, Our Websites and Digital Properties 

In performance of a contract:

To provide the services that you (or someone on your behalf, like your company, insurance provider or other entity) request, such as reserving, hiring, purchasing and leasing motor vehicles, fleet management services or providing accident management services.

Inferences

You, Third-Party Business Partners

When necessary for our legitimate interests:  

Where permissible and unless where consent is required by applicable law, to develop a profile of your preferences and your interactions with our services so that we can provide tailored offers, opportunities and services that may be of interest to you. 

To compile statistics and analysis about our customers' use of our websites, products and services. These statistics are used to help us to provide better customer service, products, features, and functionality for you and other customers in the future.

Information about vehicle data technology and our uses:

Connected car and telematics data

Our vehicles may be equipped with telematics devices such as pre-installed event data recorders, global positioning devices, OnStar® and other communications systems and technologies that may be connected to the Internet or mobile services.  We (and at times the vehicle manufacturer and other authorised third parties) may collect information from these telematics devices and other technologies and use and share it as described below or as otherwise set out in this Privacy Policy.  This information is generally associated with the vehicle only and maintained without being linked to an individual.  This information will be linked to an individual only for the purposes and in the situations described below.  Any information that is linked to you will be treated as personal data in accordance with this Privacy Policy.  You are responsible for informing passengers and other drivers that vehicle data is collected and used as described in this section.

You may also choose to accept or purchase optional devices that enable you to collect certain vehicle data.  Please refer to the device manufacturer's terms and conditions and privacy policy. 

The use of telematics devices and other pre-installed services and technologies are subject to our hire terms and conditions and, in some cases, the vehicle manufacturer's and/or technology provider systems' terms and conditions and privacy policy.  For OnStar, information is available at  www.onstar.com.  For other vehicle manufacturers, please visit here.  Some or all of these features may be turned on at all times, even when other services or other media in the vehicle are turned off.  If you are unsure whether your hire vehicle contains telematics devices, technologies or systems, please speak to a member of our team.

Depending on your type of hire, we collect and use vehicle data as follows:

Fuel information

We use this information to facilitate recording and billing for fuel charges.

Odometer information

We use this information to facilitate billing for mileage charges (where applicable) and to help us manage our fleet.

Vehicle diagnostic and performance information

We use such information to help us identify vehicle maintenance needs and manage the fleet.  

Mobile device or app connections

We use this information to help us issue certain commands to the vehicle to facilitate to facilitate your CarShare or Car Club transaction (see the Information we collect about you section regarding Your Device Information).

Precise geolocation information**

We collect and use vehicle location information to:

  • Enable our roadside assistance providers to provide you with roadside assistance.
  • Enable emergency service providers to dispatch emergency services to you.
  • Assist us in recovering a vehicle we reasonably believe is lost, stolen or abandoned.
  • To facilitate the vehicle return process (where remote return is available) and for billing purposes. 

Event data recorders

In certain claims situations, we may use this information in connection with accident investigations and claims-related efforts.

Legally compelled disclosures and emergency circumstances

We may share vehicle information, including precise geolocation information, where legally compelled or in emergency circumstances. In addition, in the United Kingdom and European Union, our vehicles are required to be equipped with eCall technology, which is activated if your vehicle is involved in an accident. eCall will automatically call and provide information regarding the accident to emergency services. We will also use, disclose and have access to this information.  

We retain vehicle information based on retention periods in accordance with our business needs and legal requirements.  We may use and store this data after the expiry of our contract with you.

Infotainment systems and vehicle manufacturer apps.

If you pair a mobile device with our vehicles' navigation or infotainment systems and choose to use OnStar, Apple CarPlay, Android Auto or other similar third-party software, application virtual assistance, features, settings, profiles or services on the vehicle, or if you choose to use any navigation features on the vehicle's infotainment systems or other device, your personal data and other data may be transferred and stored on these systems. We cannot guarantee the privacy or confidentiality of such information. You should delete all such personal data and other data from these systems or devices before the vehicle is returned to avoid subsequent occupants of the vehicle accessing this information.

If you download a mobile app made available by a vehicle manufacturer or other third party and register or enrol the vehicle in that app, your use of the app may result in the sharing of telematics data and other information (including location information and personal data) with the vehicle manufacturer or other third party. Your use of these apps and/or technology is strictly governed by the manufacturer or third part's terms and conditions and privacy policies. Before the vehicle is returned, you should either remove the app from your mobile device or delete the vehicle from the app.

Video cameras and Advanced Driver Assistance Systems (ADAS)

Our vehicles may be equipped with videos cameras, ADAS or similar technologies, both inside and outside the vehicle, that collect video footage, driving behaviour or sensor information. These technologies and their settings will vary depending on the vehicle manufacturer. Please refer to the vehicle manufacturer's terms and conditions and privacy policy. 

Information we collect about you:

When you contact us for customer service, we will collect the following:

Information collected

Source(s)

Why we collect your information, our legal basis and how we use it

Contact Information

You, Insurance providers, Your employer, Third-Party Booking Sites, Affiliations, Subsidiaries, Franchisees, Fulfilment Providers

In performance of a contract:

To provide the services that you (or someone on your behalf, like your company, insurance provider or other entity) request, such as reserving, hiring or purchasing a vehicle.

To provide customer service related to your interactions with us or to respond to your enquiry.

When necessary for our legitimate interests:

To communicate important information regarding your reservation or hire. These communications are transactional in nature and will be sent to you via email, text or call.

When you have given consent where required by applicable law:

Where applicable, to ask for your feedback by email, text or call to assist us in providing better products and services. This is to evaluate the performance of our staff, to assess the quality of products and services received, and to help us improve our websites, facilities and services.

Audio-Visual Information

 Service Providers

In performance of a contract:

Unless where consent may be required by applicable law, your feedback may be requested via email, text or call.

When necessary for our legitimate interests:

To assist us in providing better products and services, for example, to evaluate the performance of our staff, to assess the quality of products and services received, and to help us improve our websites, facilities and services. 

Hire Transaction Information

You, Subsidiaries, Franchisees, Our Systems

In performance of a contract:

To provide the services that you (or someone on your behalf, like your company, insurance provider or other entity) request, such as reserving, hiring, purchasing, claims management or providing accident management services.

To provide customer service related to your interactions with us or to respond to your enquiry.

When necessary for our legitimate interests:

To communicate important information regarding your reservation or hire. These communications are transactional in nature and will be sent to you via email, text or call.

To provide customer service related to your interactions with us or to respond to your enquiry.

To aggregate personal data collected about you and use it for any lawful purpose.

When necessary for compliance with a legal obligation:

To use and share information with government and regulatory authorities when required by law, or in response to a legal process, obligation or request, including checking appropriate sanction lists, or for maintaining public security.

Inferences

You, Third-Party Business Partners

When necessary for our legitimate interests:

Where permissible and unless where consent is required by applicable law, to develop a profile of your preferences and your interactions with our services so that we can provide tailored offers, opportunities and services that may be of interest to you.

To compile statistics and analysis about our customers' use of our websites, products and services. These statistics are used only to enable us to provide better customer service, products, features and functionality to you and other customers in the future.

Information we collect about you:

When accidents occur while hiring or with one of our vehicles, we will collect the following:

Information collected

Source(s)

Why we collect your information, our legal basis and how we use it

Contact Information

You, Insurance providers, Subsidiaries

In performance of a contract:

To satisfy our rights and obligations in our contract with you and requests related to details of accident claims.

Unless where consent may be required by applicable law, to communicate important information regarding your claim by email, text or call, and to respond to any enquiries you may have.

When necessary for our legitimate interests:

For loss prevention, we maintain a record of individuals whose past interactions with us indicate that they may present a non-payment, safety or fraud risk.

To receive, use and share your information with third parties to prevent, detect and report fraud, and protect our business interests and rights, privacy, safety and property, or those of individuals and the public. We will do this to respond to law enforcement requests, to collect unpaid bills and to avoid liability for penalties you incur related to claims processing purposes.

Claims Information**

You, Insurance providers, Publicly Available Sources, Subsidiaries

When necessary for our legitimate interests:

To use and share your information with third parties to permit us to pursue available remedies or limit damage that we may sustain, and to enforce the terms of any rental agreement or our websites' terms and conditions.

For loss prevention, we maintain a record of individuals whose past interactions with us indicate that they may present a non-payment, safety or fraud risk.

To receive, use and share your information with third parties to prevent, detect and report fraud, and protect our business interests and rights, privacy, safety and property, or those of individuals and the public. We will do this to respond to law enforcement requests, to collect unpaid bills and to avoid liability for penalties you incur related to claims processing purposes.

When necessary for compliance with a legal obligation:

To use and share information with government and regulatory authorities when required by law, or in response to a legal process, obligation or request.

Health Information**

You or others you have authorised, Insurance providers,

In performance of a contract:

To process accident claims.

When necessary for our legitimate interests and/or to comply with a legal obligation:

To receive, use and share your information with third parties to permit us to pursue available remedies or limit damages that we may sustain, and to enforce the terms of any contract or agreement we have with you or our websites' terms and conditions.

Vehicle Data

You, Our Vehicles

When necessary for our legitimate interests:

In certain claims situations, we may use event data recorders in connection with accident investigations and claims-related efforts.

Information we collect about you:

When you contact us for accident management assistance purposes (which we may administer on behalf of the entity that refers your details to us, such as an insurance company, accident management company, vehicle manufacturer, your employer, dealership, fleet management provider or breakdown provider), we will collect the following:

Information collected

Source(s)

Why we collect your information, our legal basis and how we use it

Contact Information

You, Referral sources, Insurance providers, Affiliates, Third-Party Business Partners

In performance of a contract:

To assist in providing accident management services as may be requested by you or on your behalf by one of the entities listed above.

Unless where consent is required by applicable law, to communicate important information related to your claim by email, text or call, and to respond to any enquiries you may have.

When necessary for our legitimate interests:

To provide customer service related to your interactions with us or to respond to your enquiry.

See our Customer Service section for how we improve our services to you.

Claims Information**

You, Insurance providers, Affiliates, Third-Party Business Partners

In performance of a contract:

To assist in providing accident management services as may be requested by you or on your behalf by one of the entities listed above.

When necessary for our legitimate interest:

To receive, use and share your information with third parties to determine fault in the accident, monitor for fraud, eligibility for services, assess mobility needs, and to facilitate repairs, payments and/or litigation as necessary. We will do this to communicate information related to details of accidents, including that of any third parties for claims processing purposes, and to collect unpaid bills. (For additional details on our processing of your personal data uses when obtaining a hire vehicle, please see the Hiring a vehicle section).

When necessary for compliance with a legal obligation:

To use and share information with government and regulatory authorities when required by law, or in response to a legal process, obligation or request.

Inferences

You, Third-Party Business Partners

When necessary for our legitimate interests:

Where permissible and unless where consent is required by applicable law, to develop a profile of your preferences and your interactions with our services so that we can provide tailored offers, opportunities and services that may be of interest to you.

To compile statistics and analysis about our customers' use of our websites, products and services. These statistics are used to help us to provide better customer service, products, features, and functionality for you and other customers in the future.

Information we collect about you:

When you visit one of our locations, we will collect the following:

Information collected

Source(s)

Why we collect your information, our legal basis and how we use it

Audio-Visual Information

Service Providers

When necessary for our legitimate interest:

To assist us in providing better products and services. This is to evaluate the performance of our staff, to assess the quality of products and services received, and to help us improve our websites, facilities and services. 

To receive, use and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety and property, or that of individuals and the public.

To protect our legal rights and manage the security of our networks and property. For example, we will use CCTV to ensure the security of our premises.

We retain personal data for as long as we need to fulfil our business purposes, as set out below.  Once the retention period has expired and if not otherwise required to retain information by law, we will delete or de-identify personal data:

Hiring transactions

We may keep the data associated with your rental agreement for up to seven years from the date of the hire or in accordance with our business needs, subject to other local legal requirements.  We keep records of payments you have made for two years from the date of the transaction (depending on the location of the hire). 

 

Car Sales transactions

We keep the data associated with the sale of a vehicle for up to ten years from the date of sale, subject to other local legal requirements.

Claims

We keep the data associated with claims involving our renters or other individuals for the life of the claim and up to ten years from the conclusion of our obligation, subject to other legal requirements.

 

Customer service-related enquiries

We keep general enquiries for three years, unless you make a complaint, in which case, we keep complaint data for seven years.

 

Marketing, Device Information and Online Activity

We keep data linked to cookies and other online identifiers for up to three years.  We keep other marketing information, such as email subscription and loyalty enrolment data, for up to seven years after your last interaction with us.

 

Litigation, disputes & law enforcement

If we are involved in litigation, dispute, or a governmental or regulatory investigation, then we keep data throughout the period of litigation, dispute or investigation and for five years after that. If a settlement states that we must keep data for longer, then we keep data for the period required to administer the settlement. If we provide data to law enforcement agencies, we keep a record of this for one year beyond the end of the investigation.

As a global provider of transportation solutions, we share your information with third parties in order to provide a seamless experience and to comply with legal, regulatory and contractual requirements.

Category of third party

Categories of information that may be disclosed

Reasons for disclosure 

Subsidiaries

All categories as defined in "Our data collection categories" section

We share your Personal Data with our Subsidiaries to provide the services you have requested and (with your consent where applicable) for marketing purposes.  For a list of Subsidiaries, click here.  The list is subject to change from time to time, and you should periodically review it for changes. Our Subsidiaries will use your information, as described in this Privacy Policy, including, as applicable, to send you information about products and services or respond to your enquiry.

Affiliates

Contact Information, Driver and Identity Verification, Hire Transaction Information, and Professional or employment-related information.

We share the information we collect from and about you with our affiliates, Enterprise Fleet Management, Inc. and Enterprise Fleet Management Canada Inc., for the purpose of offering or evaluating fleet management services.

Franchisees

Contact Information, Driver and Identity Verification Information, Transaction Information, Customer Service-Related Information, Loyalty and Affiliations, and (if applicable) Health Information.

The global nature of our business and operations requires us to share your personal data with our Franchisees.  For a list of these Franchisees, click here.  The list is subject to change from time to time, and you should periodically review it for changes.  Each Franchisee is an independent business and is responsible for the management of the Personal Data it collects and receives. You are encouraged to check the privacy policy of the Franchisee that is applicable to your transaction. For more information, see the Key Facts information provided in your hire reservation and the hire terms and conditions.

Fulfilment Providers

Contact Information, Driver and Identity Verification, Hire and Car Sales Transaction Information

 

In certain countries, we may use Fulfilment Providers to carry out the services you request. For example, if you make a reservation for a car and driver in countries that require a driver, we will send your Contact Information and Hire Transaction Information to the fulfilment provider in those countries. Where car and driver services are made available for you to reserve, these services are fulfilled by the company disclosed at the time of reservation. While made available through our branded websites, these companies are independent operators, and you are encouraged to review the privacy policy of the company applicable to your transaction. See the Franchisee & fulfilment provider page for a list.

To provide an appraisal value of a trade-in vehicle, Car Sales may use Fulfilment Providers to obtain an appraisal value of a trade-in vehicle using your number plate and/or Vehicle Identification Number (VIN) to run a vehicle history and value report on your vehicle. After your purchase of a vehicle from one of our Car Sales locations, and at your request to facilitate additional vehicle options (leather seats, tinted windows, satellite radio or other subscription services) we will share your Contact Information and (where applicable) Car Sales Transactional Information with the companies that provide those products or services. The Fulfilment Provider maintains its own privacy policy with respect to the information that you give to the provider. You are encouraged to check the privacy policy of the provider that is applicable to your transaction.

Service Providers and Third-Party Business Partners

See the Additional information on who we share information with section below for more details.

We share your information with our service providers and/or business partners who we work with to provide our products and services to you.

Government authorities

Personal data relevant to complying with a legal obligation

Personal data may also be shared with government authorities to comply with a legal obligation as outlined above in the "What data we collect" and "How we use your data" sections.

Sale, merger or change in control

All categories of personal data relevant to sale, merger or change in control.

Information may also be transferred to another company in the event of a transfer, change of ownership, reorganisation, or assignment of all or part of our businesses or assets. If required by law, we will notify you of any such change in ownership or control of your personal data via email, prominent notice on our website(s), or as otherwise may be required or permitted by law.

Social media platforms and networks

Device Information, Hire and Car Sales Transaction Information, Online Activity, Geolocation Information (coarse/non-precise location data), Inferences

We use third-party digital platforms, such as Google and Meta, to serve you more relevant ads, including on non-affiliated sites. We may share information about you with these platforms as part of their advertising offerings. Some of those ads may be personalised, meaning that they are intended to be relevant to you based on information collected about your use of our websites and mobile apps and other sites or apps over time, including information about relationships among different browsers and devices. For more information, including how to opt out, please see our Cookie Policy and the Your Rights section below.

Our websites may include social media features, such as Facebook button.  These features may collect your IP address, pages you are visiting on our website, and may set a cookie to enable the feature to function properly.  Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the company providing it.

If you use one of these social media websites and do not want them to collect data through our website and link it to your member data, you must log out of your user account before visiting our website and delete the relevant cookies. You can also block social plug-ins with browser add-ons. See the social media site for their plug-in instructions.

We use your Personal Data for targeted advertising and in the last 12 months we have "sold" (as defined by some U.S. state privacy laws) the following types of Personal Data:  email address and the other categories listed in this section. We do not provide advertisers Sensitive personal data as defined by these U.S. state privacy laws.

Our Service Providers and Third-Party Business Partners

We will share your:

Contact Information, Driver Qualification and Identity Verification Information, Hire and Car Sales Transaction Information, Device Information, Claims Information, and Financial and Personal History Information

  • Payment, administrative and technical support providers
  • Insurance replacement, corporate hire, or other customers or partners to facilitate the transaction, services and rewards programmes providers    
  • Vehicle recovery agents
  • Debt collection providers
  • Credit reporting agencies
  • Identity, email and address verification providers
  • Claims processors
  • Vehicle manufacturers and their vehicle repair providers and/or roadside assistance providers
  • Fleet providers
  • Other providers for vehicle repair and damage assessment purposes

Health Information

 

  • Claims processors
  • Adaptive device providers
Contact and Transactional Information
  • Toll and citation processors
  • Commercial car park operators

Contact Information, Hire Transaction Information, and Loyalty and Affiliation Information:

 

  • For insurance replacement, corporate hire, or other customers or partners to facilitate payment of the hire transaction or fulfilment of any rewards programmes.
  • Companies who conduct customer research or satisfaction surveys on our behalf.
  • Communication providers to send email, text, and other marketing and service-related communications to you on our behalf, in the European Union, our communications provider, Twilio, may collect and process certain information from you as a data controller to provide these services. Please visit Twilio's privacy notice here to learn more about their data practices.
  • Customer support providers, such as the provider of our live chat feature, to provide you with customer service.
  • Commercial account partners to manage their account with us, including where they have an agreement with us to pay for some or all charges related to your transaction. Please see their privacy policy for details about their privacy practices.

Device Information and Online Activity

 

  • Analytics and technology providers for location-based services and to analyse, enhance and manage our data in order to provide, maintain and improve our services.
  • Technology providers for security purposes.

 

As a global business and to provide you with services globally, the information you provide us, or that we collect, may be transferred or accessed by our Subsidiaries, Affiliates, Franchisees, Fulfilment Partners, Third-Party Business Partners and Service Providers around the world. We maintain our global information systems primarily in the United States.  If you provide to us or if we collect Personal Data about you outside the U.S., we will transfer and maintain your Personal Data in the U.S.  However, in limited circumstances, Personal Data may be stored or accessed outside the U.S., including where we use certain Service Providers such as call centre support, claims processors and IT providers. 

Where applicable, we have Standard Contractual Clauses or another approved mechanism for cross-border transfers.  

EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF)

We participate in and have certified our compliance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF), (collectively referred to as the "Frameworks"). We are committed to treating all personal data received from European Union (EU) member countries, the U.K. and Switzerland in reliance on these Frameworks and their applicable principles.

To learn more about the Frameworks, and to view our certification, visit the U.S. Department of Commerce's website (https://www.dataprivacyframework.gov/s/) . With respect to information received or transferred pursuant to the Frameworks, we are subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, we may be required to disclose personal information in response to lawful requests by U.S. public authorities, including to meet national security or law enforcement requirements. 

Enterprise Holdings is responsible for the processing of personal data that it receives under the Frameworks and subsequently transfers to third parties acting as an agent on its behalf. Enterprise Holdings complies with the Frameworks' applicable principles for all onward transfers of personal data from the EU, the U.K. and Switzerland, including the onward transfer liability provisions. 

If personal data covered by this Privacy Policy is to be used for a new purpose that is materially different from that for which the personal data was originally collected or subsequently authorised, or is to be disclosed to a non-agent third party in a manner not specified in the Privacy Policy, we will provide you with an opportunity to choose whether to have your personal data so used or disclosed.  Requests to opt out of such uses or disclosures of personal data can be submitted to us by accessing our Global Privacy Portal on our Contact us page.

As defined by the Frameworks Principles, certain personal data, such as information about medical or health conditions, racial or ethnic origin, political opinions and religious beliefs, is considered "Sensitive Information".  We will not use Sensitive Information for a purpose other than for which it was originally collected or subsequently authorised by you unless we receive your affirmative consent (opt-in).

In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, Enterprise Holdings, Inc. commits to resolve DPF Principles-related complaints about our collection and use of your personal information. EU, UK and Swiss individuals with enquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF should first contact us via our Global Privacy Portal.

In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, Enterprise Holdings, Inc. commits to refer unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF to JAMS, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit https://www.jamsadr.com/DPF-Dispute-Resolution for more information or to file a complaint. The services of JAMS are provided at no cost to you.

Under certain conditions, as more fully described on the U.S. Department of Commerce's website (https://www.dataprivacyframework.gov/s/), you may invoke binding arbitration when other dispute resolution procedures have been exhausted.

Transactions requested in other countries

If you book a reservation to be fulfilled by a franchisee or fulfilment provider in another country or one of our independent subsidiaries or affiliates (e.g. in the United States, Canada, Germany, Spain, France, Ireland and the United Kingdom), we will transfer your personal data to the relevant franchisee, fulfilment provider or local subsidiary or affiliate in that country in order to facilitate your requested transaction.

Visit the Contact us page for more information.

Our websites and online marketing are not directed to, and we do not knowingly collect Personal Data from children under the age of 18 or your country's age of minority.  If you believe that your child has provided us with their Personal Data and you need to let us know to delete it, please visit the Contact us page.

Specific countries and U.S. states grant individuals certain rights with respect to Personal Data about them that we have collected.  If you are subject to the privacy law(s) of one of these jurisdictions, you may be able to exercise some or all of the following rights regarding your personal data, subject to certain exceptions and limitations. For a list of jurisdictions with applicable rights, click here

Right

Description

Right to confirm

The right to confirm whether we are processing Personal Data about you.

Right to know/access

The right to know and access the Personal Data we have collected about you. This access right may extend to (i) the categories and specific pieces of Personal Data we collect, use and disclose about you, (ii) the categories of sources from which we collected Personal Data about you, (iii) our purposes for collecting or sharing Personal Data about you, (iv) the categories of Personal Data about you that we have disclosed for a business purpose, (v) the categories or names of third parties with whom we have shared Personal Data.

Right to portability

The right to receive a portable and readily usable copy of the Personal Data we have collected about you, to the extent feasible.

Right to correct

The right to correct inaccurate Personal Data. When you have an account with us, you may review, change or update your contact information and certain other personal data by logging in to your account.

Right to delete

The right to delete the Personal Data we have collected about you.

Right to opt out

The right to opt out of (i) certain collection or uses of your Personal Data, including the use of cookies and similar technologies and the use of your Personal Data for marketing purposes, (ii) the sale, sharing or processing of Personal Data for targeted advertising, (iii) profiling or automated decision-making with significant effects.

Right to object/restrict

The right to object to and restrict the processing of Personal Data in certain circumstances.

Right to withdraw consent

The right to withdraw consent to the processing of certain Personal Data, including Personal Data that may be deemed Sensitive.

Right to appeal

The right to appeal a business or data controller's decision not to take action on a consumer data rights request.

Right to non-discrimination

The right not to receive discriminatory treatment for the exercise of privacy rights.

Right to lodge a complaint

The right to, where applicable, lodge a complaint with your supervisory authority.

Targeted advertising, do not sell/share my data

We share Personal Data for targeted advertising purposes and engage in "sales" of certain personal data as defined by U.S. state laws.  There are 3 ways you can opt out of such "sales" or sharing.  First, by clicking the "Privacy Choices" link in the footer of the websites and mobile apps you are using and by toggling off the Advertising button.  This applies to our use of cookies or other similar technologies, and may need to be done for each browser or device that you use.  Second, for our use of Contact Information in some social media advertising activities that we treat as processing for targeted advertising under applicable privacy laws, you can submit a Do Not Sell/Share My Data request here.  Third, see the Global Privacy Controls section.

 Global Privacy Controls

We generally recognise commercially recognised opt-out preference signals (e.g. Global Privacy Controls (GPC)).  To the extent that we are able to recognise these signals and the technologies are legally sufficient, we will process these signals as requests to opt-out of sale, sharing or processing for the purposes of targeted advertising.  Recognition of such signals may apply only to the specific device and/or browser that communicates the signal and may not cross over to all devices/browsers you use to access the services which we provide.  You may select and install a mechanism or technology to send opt-out preference signals of your choice per the provider's instructions.

Other marketing preferences

To manage your preferences or opt out of direct marketing communications from us and our Subsidiaries, Affiliates or Franchisees, please refer to the instructions provided in the communication you receive.  You may also contact us directly using the following link, Global Privacy Portal.

European Economic Area, United Kingdom, Switzerland, Brazil or Japan

The data protection laws of the European Economic Area, United Kingdom, Switzerland, Brazil and Japan may additionally provide the following rights to covered individuals:

  • The right to opt out of the use of personal data in anonymised form for the purposes of data analytics, the right to contact our Data Protection Officer (DPO@ehi.com) or the right to submit a privacy complaint through our Global Privacy Portal form.

Exercising your rights

You may exercise any applicable rights described above by accessing our Global Privacy Portal on our Contact us page.  If you wish to lodge a complaint with a supervisory authority:

Depending on your place of residence, you may have the right to appeal the decision we have made in connection with your privacy rights request.  Please submit all appeal requests by replying to the communication resolving your original request or emailing us at privacyrequests@em.com.

We may require additional information from you to verify your identity and residence before we can process your request.  Certain U.S. residents wishing to exercise rights under their state's privacy law may be required to provide proof of residence. 

Certain privacy laws allow an individual to designate an authorised agent to submit a request on their behalf.  To learn more and designate an authorised agent, if applicable, click here.

If you live in British Columbia, Alberta or Quebec, please refer to the following resources:

  • In British Columbia, you may find information on how to exercise your rights on the British Columbia Office of the Information and Privacy Commissioner website.
  • In Alberta, you may find information on access requests here and by submitting any complaints here.
  • In Quebec, you may find information on your privacy rights here at the Commission d'accès à l'information Quebec website.

As necessary, we will update our Privacy Policy to reflect changes in our privacy practices.  If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on this site or as otherwise may be required or permitted by law, prior to the change becoming effective.  We encourage you to periodically review this site for the latest information on our privacy practices.

For questions or inquiries related to privacy and data protection, please visit our Contact us page and submit your request through our Global Privacy Portal.